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PRESS RELEASE

Chesterfield, UK - January 4, 2010 -- Empirical Praxis Ltd suppliers of scrapbooking papers and card toppers are to use Youtube videos to give out free card making and scrabooking tutorials. A step by step video on using card toppers to create a unique pop up greetings cards has recently been uploaded to the video sharing web site, Youtube, by card making and scrapbooking specialists, Empirical Praxis Ltd; and there are plans for more to follow. The first of their video tutorials features beautiful African landscape images, and a pop up monkey, which makes use of the paper-crafting decoupage technique to create extra impact.

Empirical Praxis believe that the use of instructional video will inspire the crafting community to become more creative by showing what can be achieved with a few paper materials and some printable card toppers.

Allison Galpin, Creative Director of the Company says, "Often card makers and scrapbookers are presented with beautiful images and papers but just don't know where to start, so a little video inspiration is great way to kick start the creative process. Empirical Praxis believe the use of video tutorials will help trigger ideas for crafters to use in their own projects. For example, our video tutorial on a pop-up monkey card, is for a greetings card, but the technique could just as easily be applied to a scrapbook project. The techniques demonstrated will easily translate to a pop-up card topper embellishment on a scrapbook page."

All the images used in the tutorial are available for instant download at www.cardtoppers4crafts.com and the images used for the pop-up monkey card can be found within the landscape images and the animal section of the website. Once an image is downloaded it can be used by a crafter again and again on a multitude of card making and scrapbooking projects, all that is required, is the use of a standard computer printer and some craft paper or card. The use of a standard graphics package will assist crafters to resize their image to fit any project of their choice.

Empirical Praxis Ltd offers a selection of free card toppers available for download within their free mages pages for crafters to experiment with. All images are royalty free and card makers are at liberty to sell their creations made from the card toppers at no extra charge.